# POAS (Profit on Ad Spend) Bidding Automation
Canonical URL: https://krisalab.com/services/poas-bidding-automation
Category: measurement
Technologies: Google Ads, POAS, Bidding

Teach Google Ads to chase profit, not revenue. We reconfigure campaigns from maximizing gross revenue to maximizing the net profit of your business.

## You Get
- Google Ads campaigns reconfigured for net profit.
- Profit data fed into bidding.

## Who It Is For
- Stores whose ad revenue grows while profit doesn't.
- Teams who want campaigns judged on profit.

## Pricing
- **Commercial model:** Scoped per engagement (on request)